About Us

Built in Dublin. Shipped worldwide.

Every watch is hand finished. Built to stand out. Built to last.
We don't do large runs. We keep numbers low on purpose, so what you're wearing stays rare.
No compromises. No noise. Just the watch.

The Who Cares Collection

Who Cares You're not late. You're on your own time. 

The Who Cares collection is for the ones who move at their own pace.

The only reminder you need on your wrist. Pick your colour. Own your time.

Who Cares

F**k 9-5 Collection

Not for the ones who wait for Friday.

Built for the ones who never planned on clocking in.

No boss. No clock. No compromise.

Hand finished. No two look the same.

F**k 9-5